The Age of Music is Past

Bem interessante a coluna de hoje do David Brooks, aqui no NYT, tratando da segmentação da música popular a partir da virada dos anos 80 e a diminuição de sua ressonância na sociedade. É um texto interessante, que ecoa um pouco a entrevista que fiz com o Chris Anderson, editor da Wired.

Alguns dos trechos mais interessantes da coluna de Brooks:

The 1970s were a great moment for musical integration. Artists like the Rolling Stones and Bruce Springsteen drew on a range of musical influences and produced songs that might be country-influenced, soul-influenced, blues-influenced or a combination of all three. These mega-groups attracted gigantic followings and can still fill huge arenas.

But cultural history has pivot moments, and at some point toward the end of the 1970s or the early 1980s, the era of integration gave way to the era of fragmentation. There are now dozens of niche musical genres where there used to be this thing called rock. There are many bands that can fill 5,000-seat theaters, but there are almost no new groups with the broad following or longevity of the Rolling Stones, Springsteen or U2.

People have been writing about the fragmentation of American music for decades. Back in the Feb. 18, 1982, issue of Time, Jay Cocks wrote that American music was in splinters. But year after year, the segmentation builds.

People who have built up cultural capital and pride themselves on their superior discernment are naturally going to cultivate ever more obscure musical tastes. I’m not sure they enjoy music more than the throngs who sat around listening to Led Zeppelin, but they can certainly feel more individualistic and special.

Steven Van Zandt, (the guitarrist guitarist for Bruce Springsteen and the E Street Band) believes that if the Rolling Stones came along now, they wouldn’t be able to get mass airtime because there is no broadcast vehicle for all-purpose rock. And he says that most young musicians don’t know the roots and traditions of their music. They don’t have broad musical vocabularies to draw on when they are writing songs. As a result, much of their music (and here I’m bowdlerizing his language) stinks.

He describes a musical culture that has lost touch with its common roots. And as he speaks, I hear the echoes of thousands of other interviews concerning dozens of other spheres.

It seems that whatever story I cover, people are anxious about fragmentation and longing for cohesion. This is the driving fear behind the inequality and immigration debates, behind worries of polarization and behind the entire Barack Obama candidacy.

If you go to marketing conferences, you realize we really are in the era of the long tail. In any given industry, companies are dividing the marketplace into narrower and more segmented lifestyle niches.

We live in an age in which the technological and commercial momentum drives fragmentation. It’s going to be necessary to set up countervailing forces — institutions that span social, class and ethnic lines.

Music used to do this. Not so much anymore.